According to the Chinese lunar calendar, the year 2022 is the year of the tiger, which is the third of the twelve animals in their calendar cycle. To commemorate the feline year with fashion, many luxury brands across the globe have launched special limited edition apparels and accessories to entice the two billion Asian consumers, who will be celebrating the New Year on February 1. Here’s a little fashion appreciation for all the tigeresses out there, who have earned their stripes.
Eye of the tiger: In 2022, fashion world is geared up to welcome every body type and skin tone without judgement; similarly, the year of the tiger is as inclusive as it gets for all zodiac signs. By the beginning of the New Year, high-end labels like Thom Browne, Valentino, Gucci, Moschino and Burberry were already promoting their tiger print collections on social media with special campaigns targeted at the rich Asian buyers.
Other premium brands like Coach and Radley London to beauty brands like Estée Lauder, MAC and Dior launched their special range of tiger accessories and makeup products to mark the festive season. Coach and Kate Spade too have launched fashion bags dedicated to lunar year of tiger. While makeup brands like Estée Lauder, MAC and Dior have come up with limited edition makeup items like compact, lipstick and shimmering bronzer with tiger inspired packaging for this year.
Most international luxury labels target the Asian buyers with cultural motfis and insignia during the Lunar Year celebrations, and this year too one can see a spike in demand for the feline prints and tiger symbolism in fashion items. Luxury brands love to reach out to untapped markets through cultural inclusions in their collections. For example, this year Marc Jacobs has launched an entire collection of tiger-print items including their classic tote bag and sneakers in signature tiger colours and stripes.
(The writer is a Delhi-based blogger, and you can reach her at newspeakwork@gmail.com)
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