Recently, India’s biggest fashion merchandise Reliance Trends, unveiled its new concept store in the pink city and enthralled the fashion lovers of Rajasthan with its fabulous collection. The grand opening of Reliance Trends store was accompanied by a stylish runway presentation where the new Spring Summer ’16 Collection of the brand was unveiled for the guests. The showstopper for this glamorous line was Bollywood diva Ileana D ’Cruz, who sashayed the ramp in a beautiful white dress from the collection. Along with the fashionista, Bollywood singers Neeti Mohan and Chang also entertained the audience with their high-octane performances.
The concept store that offers fashionable merchandise for women, men, and children is designed to cater to an Indian clientele that understands and appreciates global standards in fashion segment. The store has a dedicated ground floor for women’s wear and accessories, where the latest in fashion will be available for affordable prices. Whereas, the first floor accommodates everything that falls under the men’s fashion wear, kids fashion wear, and women’s traditional and fusion wear. A striking feature of this store is use of technology that is incorporated to form an integral part of the consumer experience. Shoppers can avail free 4G WiFi, video walls at the store entrance and click selfies in the trial room area to get instant reactions from friends on social media.
Speaking about this one-of-a-kind store in Jaipur, Akhilesh Prasad, CEO, Reliance Trends, mentions that this fashion hub will be a benchmark in the city for its services and products. He said, “We are excited to open this international and prestigious store in Jaipur, which has been built-in with a lot of technological innovations, to enhance the shopping experience of consumers. We want to take our diverse, accessible, stylish and high quality range of fashion clothing to Jaipur consumers and I am sure they will be equally excited about our arrival in the city.”
“We wish to provide them with an experience that they can always cherish. The store is designed with focus on consumer’s in-store experience; it is designed to engage the senses of the consumer. The environment encourages a visitor to sink in the pleasant ambience and discover styling ideas and what’s new in the world of fashion, rather than just select and purchase a garment,” added Mr Prasad.
On the other hand, Bollywood fashionista Ileana D’Cruz who attended the launch at Jaipur was happy to express her association with Reliance Trends. She represented the brand at the inaugural of the store and was amazed to see the variety in the first collection for the season. She picked up her favorite outfit from the store and walked the ramp to show her enthusiasm. Speaking about her endorsement, she said, “I am amazed at the wonderful display of trendy wear. Not only are they in sync with style but also have something to offer to every fashion conscious gentry, those with varying tastes.”
Apart from the formal and casual wear collection, Ileana was highly impressed by the sportswear range. She mentioned, “A string of my favourite neon colours are available in trendy sportswear section. I am tempted to add them all to my fitness collection. After all we need to look good even when we are sweating.”
The experiential concept store has now opened doors for its fashion forward customers at the prime location of the city in GT Central Mall, Malviya Nagar, Jaipur. If you are in the city and looking forward to update your wardrobe, you don’t have to go too far now as your fashion escape Reliance Trends concept store is now set to lure you with trendy options every season. Tell us about your shopping experience and we’ll be happy to share it with the brand! Happy shopping!
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