Thanks to Gwyneth Paltrow, Rihanna and the stylish members of the British royal family like Kate Middleton, this year the concept of “quiet luxury” has taken over the fashion scene. The philosophy refers to top quality luxury brands that exude understated elegance, sophistication, and exclusivity without overtly flaunting logos or flashy designs. These brands prioritize subtlety, craftsmanship, and quality, allowing their products to speak for themselves rather than relying on bold branding. Here are five notable ‘quiet luxury’ brands that you must know if you want to make a bold statement with your power dressing:
- Celine: Celine is a French luxury fashion brand founded in 1945 by Céline Vipiana. It was originally established as a children’s shoe business in Paris but later evolved into a renowned fashion house. Today, Celine is known for its minimalist aesthetic, clean lines, and understated elegance. Celine handbags are highly coveted and range in price from around $1,500 to over $5,000, depending on the size, style, and material. Iconic models like the Celine Luggage Tote, Celine Phantom, and Celine Belt Bag are among the brand’s most sought-after designs.
2. Bottega Veneta: Bottega Veneta, a luxury brand founded in 1966 in Italy, is recognized for its discreet and refined approach to luxury. The brand emphasizes impeccable craftsmanship and uses the signature “intrecciato” weaving technique in its leather goods, exuding an air of exclusivity. Known for its exceptional craftsmanship and discreet luxury, Bottega Veneta offers a range of products, including handbags, shoes, ready-to-wear clothing, accessories, and fragrances. Renowned for its handcrafted leather goods, particularly its signature woven bags. The prices for handbags typically start around $1,500 and can go well above $5,000 for more elaborate or exotic leather versions. The iconic Bottega Veneta Cabat and The Pouch bags are among the brand’s most recognizable designs. Prices for Bottega Veneta shoes generally start from around $600 and can exceed $1,500, depending on the style and materials used.
3. The Row: Created by renowned fashion icons Mary-Kate and Ashley Olsen in 2006, The Row is an American luxury brand celebrated for its impeccable tailoring and attention to detail. The brand embraces minimalist silhouettes, luxurious fabrics, and a subdued color palette to convey a sense of quiet sophistication. The Row’s clothing collection features clean lines, luxurious fabrics, and understated elegance. Prices for the clothing can range from a few hundred dollars for basic t-shirts or tops to several thousand dollars for dresses, coats, or tailored pieces, while prices for shoes generally start from around $500 and can go up to over $1,000. The handbags typically start from around $1,000 for smaller styles and can go up to several thousand dollars for larger or more intricate designs.
4. Loro Piana: Loro Piana, an Italian brand specializing in high-end textiles, is revered for its exceptional cashmere and fine wool products. The brand’s focus on craftsmanship, quality materials, and timeless designs positions it as a leading name in the world of quiet luxury. The brand offers a range of premium materials, including cashmere, vicuña, silk, and wool. Basic cashmere sweaters may start from several hundred dollars, while more intricate or specialized pieces such as tailored coats or dresses can range from a few thousand dollars to well above $10,000.
5. Brunello Cucinelli: Brunello Cucinelli is an Italian luxury brand that combines traditional craftsmanship with a contemporary and relaxed style. Known for its exquisite cashmere garments and neutral color palettes, the brand embodies a sense of understated elegance and quality. Prices for clothing typically start from a few hundred dollars for basic pieces like t-shirts or tops and can go up to several thousand dollars for more intricate or specialized items. Whereas, accessories can vary, with scarves typically starting from a few hundred dollars and bags ranging from a few thousand dollars to over $10,000, depending on the style, materials, and craftsmanship involved.
These brands are known for their exceptional quality and attention to detail, which positions them in the luxury segment for the elites and the wealthy. For the consumers of luxury, the idea of buying an expensive product or service is not decided based on the brand but the high value of comfort, utility and aesthetic that it brings along.