Ladies and gents, a lot of you love fashion and everything to do with it but how many of you are well aware of the nitty gritty’s involved? Well, fret not as we are here to guide you through the complex, quirky world of Indian fashion.
The dates for the biggest fashion extravaganza — Amazon India Fashion Week S/S 2017 in association with Maybelline New York – are out and there couldn’t be a better time to read this piece.
Let’s Begin With Basics!
What is Indian fashion week?
Fashion Design Council of India (FDCI), the apex body of fashion in India, organizes a biannual event that goes on for five days to promote Indian designers and trends. The upcoming event will be the 28th edition to showcase Spring-Summer 2017 trends from Indian fashion industry.
How many designers are participating?
The next edition will see participation from 110 Indian designers from different cities of India. For AIFW SS17, the organizers are presenting 31 runway shows in which 63 designers will showcase their collections.
When and where can you see the latest edition of AIFW?
The five-day event will be held from October 12-16 at the NSIC Grounds, New Delhi.
Why do we have a fashion week?
Like any other B2B event, the AIFW SS17 aims to promote Indian arts and crafts through this platform. The best part about this event is that a lot of buyers from India and abroad come down specially to witness the latest Indian trends and our Indian designers get to make a lot of moolah!
In an official release, the FDCI president Sunil Sethi mentioned that the upcoming event will celebrate the first two days as Handloom and Textile days. (Exciting times ahead for those who love indigenous weaves and crafts – gear up for some desi fun!)
So, now that we are done with basics, here’s a quick low down of the highlights from the next edition that you must not miss.
WITH LOVE FROM ITALY!
In a first-of-its-kind partnership, the FDCI will provide the ASSOCALZATURIFICI (Italian Footwear Manufacturers’ Association) and AIMPES (Italian Leather goods Manufacturers’ Association) a platform to showcase the finest collection of leather goods from 41 leading Italian brands.
OH-ITALY !
A showcase by talented designers like Alberto Zambelli, Bav Tailor, Davide Grillo and Leitmotiv, selected by Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) on October 12th is something you have to check out.
YOU GO GIRL !
This year the theme for the week is ‘India Modern Festive’ and designer Masaba Gupta will be presenting a bold and beautiful collection for Maybelline New York to play up their latest make-up trend of #GirlsGoneVivid.
CAN’T WAIT TO CATCH THIS ONE !
A grand finale show by designer J.J Valaya and Alpana-Neeraj will be something to look forward to as the two labels will showcase the ‘guru-shishya’ legacy on the last day of this fashion fiesta.
And, yes here’s the most important calendar that you must save on your phones or desktops to catch your favourite shows this season!
See you at the fashion week! XX
Guest Author